How Google Ads Helped Local Optometrists Increase Leads
- Challenge
Local optometry practices often compete with national chains offering online exams and cheap eyewear subscriptions. Smaller, locally owned businesses needed a way to stand out, highlight their personalized care, and bring in steady leads through Google Ads.
- Our Approach
We worked with three different optometry practices in Colorado, North Carolina, and Texas. Each campaign focused on:
Tight location targeting within a 10-mile radius
Optimized ad copy emphasizing local care and services
Keyword strategies tested to drive quality clicks
Ongoing optimization, A/B testing, and conversion tracking
The First Month
Google Ads takes time to recognize your business. By focusing on location, optimal keywords, ad copy, and conversion setup, all three of these businesses brought in leads within the first 30 days.
- The Colorado optometrist had 14 conversions at $50.52 cost per lead with $6.37 cost per click.
- The North Carolina optometrist had 4 conversions at $118 cost per lead with $4.45 cost per click.
- The Texas optometrist had 3 conversions at $292 cost per lead with $0.59 cost per click.
During the first 30 days, our Ads Team carefully monitored and optimized each account. They performed A/B ad testing, monitored keywords, and made the necessary tweaks to help these accounts bring in even better results.
Colorado
North Carolina
Texas
The Third Month
By the third month of Ongoing Optimization, all three of these locally owned businesses saw a rise in clicks turning into leads.
- The Colorado optometrist had 33 conversions at $57.04 cost per lead with $5.88 cost per click. Their cost per lead remained.
- The North Carolina Optometrist had 52 conversions at $32.83 cost per lead with $4.59 cost per click. Their cost per lead significantly dropped from $118 to $32.83.
- The Texas optometrist had 26 conversions at 97.83 cost per lead with $0.57 cost per click. Their cost per lead significantly dropped from $292 to $97.83.
Colorado
North Carolina
Texas
The Now
With time, we’ve continued to help these locally owned optometry businesses bring in great results. Since their initial setup, we’ve continued ongoing optimization alongside working with the clients to identify their goals. Each of these locally owned optometry businesses, we’ve helped encourage major increases in leads and major drops in cost per lead. Depending on factors like location and competition, we sometimes see a higher cost per click. However in these instances, a higher CPC brings in better leads for a significantly lower cost per lead.
In the last 90 days,
- the Colorado Optometrist has 48 conversions at $37.13 cost per lead with $6.60 cost per click. That’s a 45% conversion increase and 35% cost per lead decrease since their original setup.
- The North Carolina optometrist has 67 conversions at $24.47 cost per lead with $3.84 cost per click. That’s a 29% conversion increase and 25% cost per lead decrease from their original setup.
- The Texas optometrist has 68 conversions at $58.04 cost per lead with $1.06 cost per click. That’s a 161% conversion increase & 40% cost per lead decrease from their original setup.
Colorado
North Carolina
Texas
These optometry practices now generate steady, affordable leads while positioning themselves as the trusted local option against bigger competitors.
Could your practice benefit from results like this? Book a strategy call today.
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- Proof That It Works
Real Results from Real Professionals
These aren’t theories or empty promises; our clients are seeing tangible results.
From financial advisors closing six figures in new assets to attorneys raising their rates and brokers building their own client pipelines, the proof is in the outcomes.
Client Stories
"Went from 2-3 leads per month to 25+ qualified prospects. Closed $180K in new AUM in 60 days."
"Booked solid through tax season before it even started. Raised my rates 40% and still can’t keep up with demand."
"Finally broke free from realtor referrals. Now I have my own pipeline of ready-to-buy clients."
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